NOTE from DearMYRTLE: The following was received from our friends at Ancestry.com.
|BURBANK, Calif. (Nov. 1, 2017) – Pixar Animation Studios’ all-new original film “Coco” welcomes a host of brands to the family for an in-depth promotional campaign, including Airbnb, Ancestry, Chatbooks, Guitar Center, the Herdez® Brand, Purple, Southwest Airlines, Subway® and SunRype. Directed by Lee Unkrich (“Toy Story 3”), co-directed by Adrian Molina (story artist “Monsters University”) and produced by Darla K. Anderson (“Toy Story 3”), Disney•Pixar’s “Coco” opens in U.S. theaters on Nov. 22, 2017.
According to Lylle Breier, senior vice president, global marketing partnerships for The Walt Disney Studios, the story itself is the campaign’s greatest strength. “‘Coco’ celebrates family, chasing your dreams and the power of music,” said Breier. “The film’s themes really resonated with each of these extraordinary brands, inspiring them to create compelling programs.”
The “Coco” promotional campaign features the following brands.
- Airbnb is set to launch its promotion this month to inspire family travel in Airbnb listings around Mexico. The campaign will be shown in both Mexican and US national TV, and on Airbnb’s digital and social platforms. Founded in 2008, Airbnb’s mission is to create a world where people can belong when they travel by being connected to local cultures and having unique travel experiences. Its community marketplace provides access to millions of unique accommodations from apartments and villas to castles and treehouses in more than 65,000 cities and 191 countries.
- Ancestry will launch an integrated marketing campaign centered around discovering your past to inspire your future, just as main character Miguel does in “Coco.” This includes custom cinema and digital videos telling the story of Miguel’s journey in unlocking his family story to pave way for his future, a digital video of the “Coco” filmmakers getting their AncestryDNA revealed, an interactive Rivera family tree experience on Ancestry.com, and an influencer screening with top Disney influencers prior to film release. Ancestry harnesses the information found in family trees, historical records and DNA to help people gain a new level of understanding about their lives. With more than 2.6 million paying subscribers across its core Ancestry websites and more than 6 million people in the AncestryDNA network, Ancestry is the global leader in family history and consumer genomics.
- Chatbooks is an app to create fast and affordable photo books directly from your phone’s camera roll or social media. The family-founded company offers an easy solution for people (especially parents!) who don’t have time to make photo books. Fans of the film can use Chatbooks to create an interactive “Coco” photo book that encourages everyone from children to the young at heart to celebrate their own unique family story.
- Guitar Center is working with Cordoba Guitars and “Coco” to inspire a new generation of musicians. Guitar Center is the world’s largest retailer of musical instruments, recording, live sound, DJ and lighting equipment. With more than 280 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. Guitar Center also provides customers with various musician-based in-house services, including Guitar Center Lessons, where musicians of all ages and skill levels can learn to play a variety of instruments in many music genres. With an unrivalled in-store experience, an industry-leading online presence and passionate commitment to making gear easy to buy, Guitar Center is all about enabling musicians and non-musicians to experience the joy that comes from playing an instrument.
- The HERDEZ® Brand campaign combines the world of “Coco” and the vibrant flavors of HERDEZ® products. Their new television commercial focuses on the joy of bringing families together through food. The animated commercial takes fans to the “Coco”-inspired colorful lands, filled with the great traditions of Mexico. The spot also captures the qualities of Miguel’s family from the movie and combines food, tradition and fun through HERDEZ® -inspired Mexican dishes and family moments. HERDEZ® Brand is the No.1 selling salsa brand in Mexico and a growing staple in homes across the United States. In addition to Salsa Casera, the product line includes Salsa Verde and Guacamole Salsa. HERDEZ® authentic Mexican salsas are available nationwide at major grocery stores. Visit www.herdeztraditions.com/DisneyPixarCoco.
- Purple launched in January 2016, quickly becoming an emerging leader in the development and manufacturing of innovative comfort products, including the world’s first No Pressure™ Mattress. Purple helps the world sleep and sit more comfortably with patented cushioning technology made from 20 years of innovation and a little bit of pixie dust. Purple pairs advanced products with world-class digital marketing to stand out as the world’s only comfort technology brand. No matter how you sit or sleep, Purple is here to help you feel and live better.
- Southwest Airlines, the largest domestic carrier, serving more than 115 million passengers yearly, is connecting customers to Disney•Pixar’s all-new adventure “Coco,” celebrating the culture and traditions of Mexico. The airline is showcasing the beauty of the film in a high-flying way with the “Coco”-themed Boeing 737-700 aircraft flying among the carrier’s fleet throughout the United States, Mexico and Caribbean through the end of 2017. Customers can enjoy the airline’s Disney•Pixar “Coco” OnDemand Channel onboard WiFi-equipped flights beginning Nov. 1.
- Subway® restaurants will offer six collectable backpack tags featuring the vibrant artwork from “Coco”—one in every Subway® Fresh Fit for Kids Meal. Broadcast and digital video creative integrate core themes from the film, including a passion for music and the importance of family, with the Subway® Fresh Fit for Kids Meal. The program will also feature creative assets across owned and paid digital platforms along with in-store merchandising in over 26,000 restaurants. Guests in 113 countries have easy access to a fresh lineup of vegetables for their made-to-order sandwiches and salads at more than 44,400 franchised locations. Sandwich Artists™ serve 7 million sandwiches a day around the world. The company, founded over 50 years ago by then 17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees in neighborhoods around the world. www.subway.com.
- SunRype, the maker of healthy snacks, will place co-branded displayers in the produce departments of grocers across the country. Their digital sweepstakes* will award a trip for a family of four to see the film’s Hollywood premiere as well as other great weekly prize packages. SunRype’s featured product Fruit to Go fruit strips are a convenient portable snack made of simple ingredients: apple purees and juice concentrate—natural flavors with nothing artificial. SunRype grew out of the fresh fruit business in 1946, and have since continued to find the perfect balance of great taste and healthy goodness. Their philosophy is to use simple, straightforward ingredients. SunRype goodness is shared with families all across the USA and other parts of the world. *Sweepstakes’ abbreviated rules: NO PURCHASE NECESSARY. Void where prohibited. October 2nd, 2017 at 8:00am PT and ends on October 20, 2017, at midnight PT for the Premiere Trip Sweepstakes & October 23rd through to November 24th, 2017 for the weekly prize packages. US only. 18+ https://buff.ly/2fXK4gI
ABOUT THE MOVIE
Despite his family’s baffling generations-old ban on music, Miguel (voice of Anthony Gonzalez) dreams of becoming an accomplished musician like his idol, Ernesto de la Cruz (voice of Benjamin Bratt). Desperate to prove his talent, Miguel finds himself in the stunning and colorful Land of the Dead following a mysterious chain of events. Along the way, he meets charming trickster Héctor (voice of Gael García Bernal), and together, they set off on an extraordinary journey to unlock the real story behind Miguel’s family history. Directed by Lee Unkrich (“Toy Story 3”), co-directed by Adrian Molina (story artist “Monsters University”) and produced by Darla K. Anderson (“Toy Story 3”), Disney•Pixar’s “Coco” opens in U.S. theaters on Nov. 22, 2017. For more information, check out http://movies.disney.com/coco, Hashtag: #PixarCoco, Pixar Coco Facebook, Pixar Coco Twitter and Pixar Coco Instagram.
NOTE from DearMYRTLE: The following was just received from our friend Henry Louis Gates, Jr. host of PBS’ Finding Your Roots.
Three African-American guests delve deep into their family trees, discovering unexpected stories that challenge our assumptions about black history. Find local listings here: http://www.pbs.org/weta/finding-your-roots/watch/tv-schedule/
Bryant Gumbel learns that his surname comes from a German Jewish community by way of his second great grandfather — a white man who arrived in America midway through the Civil War. He also learns that on a different line of his father’s family, his second great grandfather was a manumitted slave who signed up for the Confederate army in New Orleans, then changed sides when the Union arrived in his city.
Tonya Lewis-Lee, a descendant of free people of color going back centuries on her father’s side, learns about her mother’s unknown heritage, including her third great-grandfather, a slave who fought for the Union only to struggle with poverty later in life.
Suzanne Malveaux discovers that her roots include a black slave owner, a French-Canadian fur trader, and a Native American from the Kaskaskia tribe. Along the way, our guests are reminded that there is no universal African American narrative — that there are as many ways to be black as there are black people.
Here’s the preview:
NOTE from DearMYRTLE: This following was just received from our Cousin AJ Jacobs.
Hello Friends, Colleagues and Family (though everyone fits into that third category, as you’ll see),
I wanted to let you know that my new book “It’s All Relative” comes out today! And I also wanted to give you a little something for free just because you’re my distant-but-beloved cousin.
Let me say, I’m absurdly excited to have this book out in the world so that you can finally read it.
So far, the reviews have been delightfully flattering, such as….
“A real treat” (Booklist), “delightful” (Kirkus Reviews), “required reading” (Real Simple), “fascinating and funny” (CBS News), “entertaining… and lively” (Publishers Weekly), “the most original and entertaining book you’ll ever read about family” (bestselling author Mary Roach) and “why is Zane listed first in the acknowledgments?” (Lucas Jacobs, my 11-year-old son.)
The book is partly a memoir about my eccentric family. It’s also partly about the revolutions in DNA and family trees and the huge effect they’re having on politics, race relations and happiness. And it’s partly an adventure in which I try to put on the biggest family reunion in history, The Global Family Reunion. Because, as the book demonstrates, we’re all related. We are all cousins. Family is the ultimate social network.
“It’s All Relative” features black sheep, celebrity cousins (Daniel Radcliffe! John Legend!), separated-at-birth twins, genealogy obsessives, plenty of Mormons, a family with nine fathers, an African-American daughter of the revolution, the real Adam and Eve, kissing cousins and friendly Neanderthals, among much more.
It’s also a heartfelt argument against tribalism, which I believe is the biggest problem facing the world today. This idea of “us vs. them” is killing us. We need to remember that we share 99.9 percent of our DNA with all other humans. A Harvard study from last year showed that Israelis and Palestinians treated each other with more kindness when they were shown how closely they were related.
My website has a list of other press, including a People magazine feature that ran this week on me. And the image below is a link to a CBS This Morning piece where you can see me (and also my kids in the background enjoying green room croissants).
Here are some ways to support the book, if you’re moved.
You can buy it! Right now!
Barnes & Noble
You can leave a review on the book page on Amazon, Goodreads, or wherever else you like to share and talk about books.
There’s also Twitter, Facebook, and Instagram in case you forgot they existed. People enjoy photos of other people holding books!
And now for the free part:
The book features an Appendix that gives you a How-To Guide to finding the best info about your own family. I’m offering this appendix to you now for free, in case you’re interested. It’s co-written by professional genealogist Eowyn Langholf. No obligation!
Click here to download the How-To Guide.
Your cousin, A.J.
90 million records from the Ellis Island and Other New York Passenger Lists collection bring to light the stories of millions of immigrations, arrivals and visits to America spanning 138 years
TEL AVIV, Israel & LEHI, Utah, November 2, 2017 – MyHeritage, the leading international family history and DNA company, announced today the addition of the Ellis Island and Other New York Passenger Lists 1820-1957 collection to SuperSearch™, the company’s global search engine containing more than 8.25 billion historical records. The records are of major significance for anyone looking to trace their immigrant ancestors’ arrival in America, and include names, dates, countries of origin, addresses of family members and friends, occupations, and physical descriptions, among many other details.
The passenger manifests are an unparalleled source of information spanning key years of immigration from all over the world, including those entering the United States as refugees during the First and Second World Wars. The records include millions of entries via Ellis Island, which opened its doors on January 1, 1892. The first 72 years of the collection pre-date Ellis Island; Prior to the establishment of Ellis Island, the primary immigration station in New York City was Castle Garden, which opened in 1855, and before then, immigrants were received at several piers across the city. Towards the end of the time frame, in the 1940s and 1950s, advancements in transportation methods are noticeable as records begin to include those who arrived via airplane to various airports in and around the city. The plethora of information in the records is expected to invigorate family histories, adding previously unknown stories of how family members uprooted their lives, and replanted them in the United States.
As of 1897, immigration officials began asking those entering the United States for the name and address of the relative or friend whom they are joining in the USA, and in 1907 they began asking for the name and address of their closest relative or friend in their home country. The responses to these supplemental questions, that have been filled in the passenger manifests, have now been indexed by MyHeritage for the very first time, yielding an additional 26.6 million names in the Ellis Island and Other New York Passenger Lists collection on MyHeritage. These passenger manifests have been digitized by other organizations in the past, but the answers to these vital supplemental questions have never been indexed — until now. Furthermore, many of the passenger manifests span two pages, and a common omission for genealogists has been to locate the first page and miss the existence of the second. MyHeritage has solved this problem for the first time by stitching the double pages into single document images, ensuring that users do not miss information again.
Many historical figures of interest are found among these records, including Albert Einstein (who arrived in the US on October 17, 1933), former U.S. Secretary of State Madeline Albright (arrived November 11, 1948) and Charlie Chaplin (arrived October 1912). Composer and songwriter Irving Berlin who moved to the U.S. in 1903, appears on several manifests arriving from different places in Europe.
Users with family trees on MyHeritage will immediately benefit from Record Matching technology that automatically reveals new information about their ancestors who appear in these records.
“The Ellis Island and Other New York Passenger Lists 1820-1957 collection is a major asset on MyHeritage is a major asset for family history enthusiasts,” said Russ Wilding, Chief Content Officer at MyHeritage. “When we digitized this collection we employed out-of-the-box thinking to cover important aspects that were overlooked by others in the past. This makes this collection on MyHeritage the most complete and useful of its kind.”
MyHeritage is working to add additional immigration records into the collection from other port cities from around the United States, as well as several important Canadian border crossings, in the near future.
Searching the Ellis Island and Other New York Passenger Lists collection is free. A subscription is required to view records and scanned images and to access Record Matches.
MyHeritage is the leading global destination for family history and DNA. As technology thought leaders, MyHeritage has transformed family history into an activity that is accessible and instantly rewarding. Its global user community enjoys access to a massive library of historical records, the most internationally diverse collection of family trees and groundbreaking search and matching technologies. Through MyHeritage DNA, the company offers technologically advanced, affordable DNA tests that reveal users’ ethnic origins and previously unknown relatives. Trusted by millions of families, MyHeritage provides an easy way to find new family members, discover ethnic origins, and to share family stories, past and present, and to treasure them for generations to come. MyHeritage is available in 42 languages. www.myheritage.com