NOTE from DearMYRTLE: The following was received from our friends at FindMyPast and Living DNA.
- The two leading British companies are creating a new DNA experience focused on uncovering British & Irish roots
- New service will be launched in Fall 2018
- Living DNA tests now available at Findmypast
Together, the two British companies are creating a new DNA experience that is designed to help customers explore their British and Irish roots. This new experience will combine cutting-edge science with traditional family history research methods, allowing families to discover more about their past and present.
Living DNA’s tests provide a unique breakdown of ethnic identities associated with 21 regions across Britain and Ireland by analyzing unique combinations of linked DNA. This proprietary method delivers a level of detail that is currently unmatched by any other test available on the market.
By combining technology from the leading British DNA company with deep expertise and Findmypast’s vast collection of more 9 billion historical records and newspaper articles, family historian’s will be able to make new discoveries about their British & Irish genetic history.
Living DNA testing kits are now available to purchase at findmypast.com/ancestry-dna-testing/ and new, co-branded kits will be launched when the integrated Findmypast and Living DNA service is introduced later in the year.
“Our partnership with Findmypast continues Living DNA’s mission to make DNA testing simple. We are passionate at not only providing cutting edge ways of looking at your DNA but to do so with strict privacy measures by never selling your data. This partnership allows the most precise DNA test on the market to work together with Findmypast’s family history records in a way not done before” says Living DNA Co-Founder, David Nicholson.
Tamsin Todd, CEO of Findmypast, said: “As the world leader for British and Irish records, we work hard every day to help our customers feel the thrill of making discoveries about their families. I’m delighted that we are partnering with a British company, Living DNA, who are pioneers in DNA technology, and look forward to combining our expertise in DNA technology and historical records to help people around the world connect with their British and Irish roots.”
For more information, please visit https://www.findmypast.co.uk/ancestry-dna-testing/
Findmypast (previously DC Thomson Family History) is the British-owned world leader in online family history with over 18 million registered users across its family of brands, which include Findmypast, Genes Reunited, the British Newspaper Archive and Twile.
Its lead brand, also called Findmypast, is the home of the world’s most comprehensive online collection of British and Irish records, including:
- The largest online collection of UK parish records
- Twice the number of Irish records available on any other site
- The British Library’s vast collection of historical newspapers
- The exclusive Catholic Heritage Archive, a groundbreaking initiative that aims to digitize the historical records of the Catholic Church in North America, Britain and Ireland for the very first time.
Findmypast is committed to making discoveries in the British Isles easier than ever before. It combines the best of British and Irish data with the knowledge of inhouse experts to provide a unique family history experience that guides researchers through every step of their journey.
For more information on how Findmypast is enhancing the experiences of family historians worldwide, visit: www.findmypast.co.uk
About Living DNA
Living DNA is a collaboration of over 100 world-leading scientists, academic researchers and genetic experts from across the globe with the purpose of bringing cutting edge DNA technology to the world.
The team is led by DNA Worldwide Group, a leading DNA testing firm. The company is run by David Nicholson and Hannah Morden who saw an opportunity to show humanity that we are all made up of all of us, dissolving the concept of race. It was launched in 2016 after two years of intensive development but its parent company DNA Worldwide Group has been operating since 2004.
Living DNA is the only test to show a breakdown of ancestry in percentages from 80 worldwide regions including 21 regions within the UK as well as China, Italy and indigenous Americans from four regions each. Living DNA is also the first to allow users to view their ‘ancestry family’ at different points in history. In so doing, people can see at what point in the past they were connected to their friends and family through their DNA, and discover how ultimately, we are “all made up of all of us.” With a strong focus on privacy and security the company never sells your data and you remain in charge of all your personal and genetic information at all times.